Media communication in sport

Abstract We live in a world where the media is ubiquitous, through multiple and diverse ways of expression, which press has become an “industry”, with coverage influence that difficult to anticipate not too long ago, having ability capture imagination exert its on all walks life. Conquering then broadening area public are really raison media. This conquest expansion are, however, based three guiding principles: do job seriously (credibility), produce pleasure (the show) be empathetic (empathy). Throughout this “industrial platform”, sports finds itself as very important segment, major society. Sport can also regarded large global industry, fans spectators acting consumers who demand. The research question about communication industry.